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Principles of Marketing book cover

Principles of Marketing

Philip Kotler

Learn how to build profitable customer relationships, create brand equity, use new marketing technologies, and market responsibly worldwide with this comprehensive marketing guide. The 11th edition focuses on these key themes to help you succeed in the digital age.
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Publish Date
2005-01-01T00:00:00.000Z
2005-01-01T00:00:00.000Z
first published in 1980
Goodreads Rating
4.09
based on 3k ratings
ISBN
9780131469181
Categories
BusinessNonfictionManagement
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