The Macintosh Way
Guy Kawasaki
This book is a must-read for anyone in the high-tech industry. It provides an insightful guide to innovation management and marketing for any industry. The Macintosh Way is a "take-no-prisoners guide to marketing warfare" according to Jean Louis Gasse, founder and president of Be, Inc.
Fecha de publicación
1990-01-01T00:00:00.000Z
1990-01-01T00:00:00.000Z
publicado por primera vez en 1989
Calificación de Goodreads
3.94
ISBN
9780673461759
Categorías
Recomendaciones
1
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