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Trade Is Not a Four-Letter Word book cover

Trade Is Not a Four-Letter Word

How Six Everyday Products Make the Case for Trade

Fred P. Hochberg

Explore the power of trade with a captivating tutorial by former Chairman and President of the Export-Import Bank of the United States, Fred P. Hochberg. In "Trade Is Not a Four-Letter Word," Hochberg breaks down the basics of modern trade using six quintessential American goods. From the taco salad to the iPhone, he shares colorful and compelling real-world examples to dispel widespread myths and confusions surrounding trade. Discover how trade has revolutionized our lives and learn the essential principles that everyone should know.
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Hochberg has managed to do the seemingly impossible, write a breezy, smart, funny book about trade, he weaves in stories with the data, has a refreshingly informal voice and takes the reader on an entertaining ride. The bonus is he's right about the subject as well.      fuente