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BJ Fogg

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Brian Jeffrey Fogg is an American social scientist who is currently a research associate at Stanford University and author. He is the founder and director of the Stanford Persuasive Technology Lab, later renamed as Behavior Design Lab.
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What's in It for Them? book cover
What's in It for Them?
9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want
Joe Polish - 2022-11-01
Calificación de Goodreads
Discover how to transform networking into a genuine, rewarding experience with "What's in It for Them?" written by Joe Polish, the most connected person on the planet. Polish shares his successful E.L.F. method (Easy, Lucrative, and Fun!) that changed his life from a broke addict to a sought-after marketer, surrounded by famous influencers and friends. Learn how to build relationships by investing in them first, skip the small talk, celebrate others' achievements, and be a giver. Protect yourself from takers and remember, the good you put out into the world will come back to you.
BJ Fogg
This book will improve your career and your life. Highly recommended at any price.      fuente
¡No lo mates... enséñale! book cover
¡No lo mates... enséñale!
El arte de enseñar y adiestrar
Karen Pryor - 2002-01-01 (publicado por primera vez en 1984)
Calificación de Goodreads
Karen Pryor’s clear and entertaining explanation of behavioral training methods made Don’t Shoot the Dog a bestselling classic with revolutionary insights into animal—and human—behavior. In her groundbreaking approach to improving behavior, behavioral biologist Karen Pryor says, “Whatever the task, whether keeping a four-year-old quiet in public, housebreaking a puppy, coaching a team, or memorizing a poem, it will go fast, and better, and be more fun, if you know how to use reinforcement.” Now Pryor clearly explains the underlying principles of behavioral training and reveals how this art can be applied to virtually any common situation. And best of all, she tells how to do it without yelling threats, force, punishment, guilt trips—or shooting the dog. From the eight methods for putting an end to all kinds of undesirable behavior to the ten laws of “shaping” behavior, Pryor helps you combat your own addictions and deal with such difficult problems as a moody spouse, an impossible teen, or an aged parent. Plus, there’s also incredibly helpful information on house training the dog, improving your tennis game, keeping the cat off the table, and much more! “In the course of becoming a renowned dolphin trainer, Karen Pryor learned that positive reinforcement…is even more potent that prior scientific work had suggested…Don’t Shoot the Dog looks like the very best on the subject—a full-scale mind-changer” (The Coevolution Quarterly). Learn why pet owners rave, “This book changed our lives!” and how these pioneering techniques can work for you, too. Karen Pryor is a behavioral biologist with an international reputation in marine mammal biology and behavioral psychology. She is a founder and leading proponent of “clicker training,” a training system based on operant conditioning (isolate wanted behaviors and ignore the unwanted) and the all-positive methods developed by marine mammal trainers. Pryor is the CEO of KCPT/Sunshine Books, Inc., a publishing, training product, and online company. In addition to her bestselling Don’t Shoot the Dog, Pryor wrote Nursing Your Baby (more than 2 million copies in print) along with several other books and many scientific papers and popular articles on learning and behavior. She has three grown children and lives in Boston with two clicker-trained dogs and a clicker-trained cat.
BJ Fogg
@kevonsaber Great book. Enjoy!      fuente
Humor, Seriously book cover
Humor, Seriously
Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)
Jennifer Aaker - 2021-02-02 (publicado por primera vez en 2020)
Calificación de Goodreads
Learn how humor can be one of the most powerful tools for serious work, according to the popular class at Stanford's Graduate School of Business. In Humor, Seriously, Jennifer Aaker and Naomi Bagdonas unpack the theory and application of humor, showing how anyone, even hard-driving business minds, can use humor more often and effectively. Discover how humor can strengthen relationships, boost creativity, and improve resilience during difficult times. Use humor to make a strong first impression, deliver difficult feedback, and persuade and motivate others.
BJ Fogg
@CrystalZurn @HumorSeriously I like this book so much that I'm making it part of my Stanford course this fall: Tiny Habits for Humor and Happiness      fuente
Recomendado por
Guy KawasakiBob Sutton
Your Time to Thrive book cover
Your Time to Thrive
End Burnout, Increase Well-being, and Unlock Your Full Potential with the New Science of Microsteps
Marina Khidekel - 2021-03-23
Calificación de Goodreads
"Your Time to Thrive" is a groundbreaking guide to help individuals and businesses end the stress and burnout epidemic while unlocking their full potential. Based on science-backed Microsteps, this book offers practical and usable mini-habits to improve sleep, nutrition, movement, focus and prioritization, communication, unplugging and recharging, creativity and inspiration, and purpose/meaning. With its solutions rooted in wisdom, wonder, intuition, and reflection, this book empowers readers to make mindset shifts and habit changes that supercharge personal and professional performance - all without sacrificing well-being."
BJ Fogg
Great news for new habits . . . Today @ariannahuff and her editors at @thrive launched a success manual for better health in our new normal. This book is both timeless and tailored to our moment. #YourTimeToThrive      fuente
I Will Teach You to Be Rich, Second Edition book cover
I Will Teach You to Be Rich, Second Edition
No Guilt. No Excuses. No BS. Just a 6-Week Program That Works
Ramit Sethi - 2019-05-14 (publicado por primera vez en 2009)
Calificación de Goodreads
Learn how to earn more, save more, and live a rich life with this groundbreaking bestseller that Forbes calls a "wealth wizard." Personal finance expert Ramit Sethi has updated and expanded this modern money classic with a simple, powerful 6-week program that just works. Discover how to crush your debt, set up no-fee high-interest bank accounts, automate your finances, save hundreds or thousands every month, and more with word-for-word scripts and a dead simple investment strategy. This revised 2nd edition also includes new tools, insights on money and psychology, and amazing stories from readers who created their rich lives using the book. Master your money and get on with your life guilt-free.
BJ Fogg
The new edition of Ramit Sethi's book is smart, practical & FUNNY. Really. I laughed out loud about every other page. Great work, @ramit.      fuente