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BJ Fogg

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Brian Jeffrey Fogg is an American social scientist who is currently a research associate at Stanford University and author. He is the founder and director of the Stanford Persuasive Technology Lab, later renamed as Behavior Design Lab.
5 books on the list
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What's in It for Them? book cover
What's in It for Them?
9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want
Joe Polish - 2022-11-01
Goodreads Rating
Forget every networking tip you've heard and learn how Joe Polish--the most connected person on the planet--changed his business and his life by putting the needs of others first....
BJ Fogg
This book will improve your career and your life. Highly recommended at any price.      source
Don't Shoot the Dog book cover
Don't Shoot the Dog
The Art of Teaching and Training
Karen Pryor - 2019-12-03 (first published in 1984)
Goodreads Rating
Karen Pryor’s clear and entertaining explanation of behavioral training methods made Don’t Shoot the Dog a bestselling classic with revolutionary insights into animal—and human—behavior.In her groundbreaking approach to improving behavior, behavioral biologist Karen Pryor says, “Whatever the task, whether keeping a four-year-old quiet in public, ho...
BJ Fogg
@kevonsaber Great book. Enjoy!      source
Humor, Seriously book cover
Humor, Seriously
Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)
Jennifer Aaker - 2021-02-02 (first published in 2020)
Goodreads Rating
Anyone--even you!--can learn how to harness the power of humor in business (and life), based on the popular class at Stanford's Graduate School of Business.Working professionals have fallen off a humor cliff. In fact, around the time we enter the workforce, the number of times we laugh and smile on an average day statistically starts to plummet.And...
BJ Fogg
@CrystalZurn @HumorSeriously I like this book so much that I'm making it part of my Stanford course this fall: Tiny Habits for Humor and Happiness      source
Also recommended by
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Your Time to Thrive book cover
Your Time to Thrive
End Burnout, Increase Well-being, and Unlock Your Full Potential with the New Science of Microsteps
Marina Khidekel - 2021-03-23
Goodreads Rating
Live the life you want, not the life you settle for.Helping people build healthy new habits that improve their lives is more important than ever. Arianna Huffington launched Thrive Global to do just that--Thrive's specific mission is to end the epidemic of stress and burnout and help individuals and companies unlock their greatest potential. Scienc...
BJ Fogg
Great news for new habits . . . Today @ariannahuff and her editors at @thrive launched a success manual for better health in our new normal. This book is both timeless and tailored to our moment. #YourTimeToThrive      source
I Will Teach You to Be Rich, Second Edition book cover
I Will Teach You to Be Rich, Second Edition
No Guilt. No Excuses. No BS. Just a 6-Week Program That Works
Ramit Sethi - 2019-05-14 (first published in 2009)
Goodreads Rating
The groundbreaking NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER that taught a generation how to earn more, save more, and live a rich life—now in a revised 2nd edition.   Buy as many lattes as you want. Choose the right accounts and investments so your money grows for you—automatically. Best of all, spend guilt-free on the things you love.   P...
BJ Fogg
The new edition of Ramit Sethi's book is smart, practical & FUNNY. Really. I laughed out loud about every other page. Great work, @ramit.      source