BJ Fogg

author

scientist

Recommended Books

Brian Jeffrey Fogg is an American social scientist who is currently a research associate at Stanford University and author. He is the founder and director of the Stanford Persuasive Technology Lab, later renamed as Behavior Design Lab.

3 books on the list

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Humor, Seriously

Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)

Jennifer Aaker - Feb 02, 2021 (first published in 2020)

Goodreads Rating

3.9 (571)

NonfictionBusiness

Anyone--even you!--can learn how to harness the power of humor in business (and life), based on the popular class at Stanford's Graduate School of Business.Working professionals have fallen off a humor cliff. In fact, around the time we enter the workforce, the number of times we laugh and smile on an average day statistically starts to plummet.And...

BJ Fogg

Jul 30, 2021

@CrystalZurn @HumorSeriously I like this book so much that I'm making it part of my Stanford course this fall: Tiny Habits for Humor and Happiness – source

Also recommended by

Guy KawasakiBob Sutton

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Your Time to Thrive

End Burnout, Increase Well-being, and Unlock Your Full Potential with the New Science of Microsteps

Marina Khidekel - Mar 23, 2021

Goodreads Rating

3.8 (172)

Nonfiction

Live the life you want, not the life you settle for.Helping people build healthy new habits that improve their lives is more important than ever. Arianna Huffington launched Thrive Global to do just that--Thrive's specific mission is to end the epidemic of stress and burnout and help individuals and companies unlock their greatest potential. Scienc...

BJ Fogg

Mar 23, 2021

Great news for new habits . . . Today @ariannahuff and her editors at @thrive launched a success manual for better health in our new normal. This book is both timeless and tailored to our moment. #YourTimeToThrive – source

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I Will Teach You to Be Rich, Second Edition

No Guilt. No Excuses. No BS. Just a 6-Week Program That Works

Ramit Sethi - May 14, 2019 (first published in 2009)

Goodreads Rating

4.1 (30k)

FinanceNonfictionPersonal FinanceBusinessPersonal Development

The groundbreaking NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER that taught a generation how to earn more, save more, and live a rich life—now in a revised 2nd edition. Buy as many lattes as you want. Choose the right accounts and investments so your money grows for you—automatically. Best of all, spend guilt-free on the things you love. P...

BJ Fogg

Jun 14, 2019

The new edition of Ramit Sethi's book is smart, practical & FUNNY. Really. I laughed out loud about every other page. Great work, @ramit. – source

Also recommended by

Derek SiversBen CarlsonPeter AdeneyMatt D'Avella

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