Brian Jeffrey Fogg is an American social scientist who is currently a research associate at Stanford University and author. He is the founder and director of the Stanford Persuasive Technology Lab, later renamed as Behavior Design Lab.
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The new edition of Ramit Sethi's book is smart, practical & FUNNY. Really. I laughed out loud about every other page. Great work, @ramit. – source
BJ FoggJun 14, 2019