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BJ Fogg

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Brian Jeffrey Fogg is an American social scientist who is currently a research associate at Stanford University and author. He is the founder and director of the Stanford Persuasive Technology Lab, later renamed as Behavior Design Lab.
5 books on the list
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What's in It for Them? book cover
What's in It for Them?
9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want
Joe Polish - 2022-11-01
Goodreads Rating
Discover how to transform networking into a genuine, rewarding experience with "What's in It for Them?" written by Joe Polish, the most connected person on the planet. Polish shares his successful E.L.F. method (Easy, Lucrative, and Fun!) that changed his life from a broke addict to a sought-after marketer, surrounded by famous influencers and friends. Learn how to build relationships by investing in them first, skip the small talk, celebrate others' achievements, and be a giver. Protect yourself from takers and remember, the good you put out into the world will come back to you.
BJ Fogg
This book will improve your career and your life. Highly recommended at any price.      source
Don't Shoot the Dog book cover
Don't Shoot the Dog
The Art of Teaching and Training
Karen Pryor - 2002-01-01 (first published in 1984)
Goodreads Rating
Behavioral biologist Karen Pryor explains her groundbreaking approach to improving behavior in her bestselling classic, Don't Shoot the Dog. Discover revolutionary insights into animal and human behavior, including the underlying principles of behavioral training and how they can be applied to any common situation. Pryor outlines eight methods for putting an end to undesirable behavior, as well as ten laws of "shaping" behavior. With helpful information on house training dogs, improving tennis game, and much more, this book can change your life without resorting to yelling, force, punishment or guilt trips!
BJ Fogg
@kevonsaber Great book. Enjoy!      source
Humor, Seriously book cover
Humor, Seriously
Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)
Jennifer Aaker - 2021-02-02 (first published in 2020)
Goodreads Rating
Learn how humor can be one of the most powerful tools for serious work, according to the popular class at Stanford's Graduate School of Business. In Humor, Seriously, Jennifer Aaker and Naomi Bagdonas unpack the theory and application of humor, showing how anyone, even hard-driving business minds, can use humor more often and effectively. Discover how humor can strengthen relationships, boost creativity, and improve resilience during difficult times. Use humor to make a strong first impression, deliver difficult feedback, and persuade and motivate others.
BJ Fogg
@CrystalZurn @HumorSeriously I like this book so much that I'm making it part of my Stanford course this fall: Tiny Habits for Humor and Happiness      source
Recommended by
Guy KawasakiBob Sutton
Your Time to Thrive book cover
Your Time to Thrive
End Burnout, Increase Well-being, and Unlock Your Full Potential with the New Science of Microsteps
Marina Khidekel - 2021-03-23
Goodreads Rating
"Your Time to Thrive" is a groundbreaking guide to help individuals and businesses end the stress and burnout epidemic while unlocking their full potential. Based on science-backed Microsteps, this book offers practical and usable mini-habits to improve sleep, nutrition, movement, focus and prioritization, communication, unplugging and recharging, creativity and inspiration, and purpose/meaning. With its solutions rooted in wisdom, wonder, intuition, and reflection, this book empowers readers to make mindset shifts and habit changes that supercharge personal and professional performance - all without sacrificing well-being."
BJ Fogg
Great news for new habits . . . Today @ariannahuff and her editors at @thrive launched a success manual for better health in our new normal. This book is both timeless and tailored to our moment. #YourTimeToThrive      source
I Will Teach You to Be Rich, Second Edition book cover
I Will Teach You to Be Rich, Second Edition
No Guilt. No Excuses. No BS. Just a 6-Week Program That Works
Ramit Sethi - 2019-05-14 (first published in 2009)
Goodreads Rating
Learn how to earn more, save more, and live a rich life with this groundbreaking bestseller that Forbes calls a "wealth wizard." Personal finance expert Ramit Sethi has updated and expanded this modern money classic with a simple, powerful 6-week program that just works. Discover how to crush your debt, set up no-fee high-interest bank accounts, automate your finances, save hundreds or thousands every month, and more with word-for-word scripts and a dead simple investment strategy. This revised 2nd edition also includes new tools, insights on money and psychology, and amazing stories from readers who created their rich lives using the book. Master your money and get on with your life guilt-free.
BJ Fogg
The new edition of Ramit Sethi's book is smart, practical & FUNNY. Really. I laughed out loud about every other page. Great work, @ramit.      source