Guy Kawasaki

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a sales...

What makes an effective executive?The measure of the executive, Peter F. Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits...

Technologies may change, but the need for clear and accurate communication never goes out of style. That is why for more than one hundred years The Chicago Manual of Style has remained the definitive guide for anyone who works with words.In the seven years since the previous edition debuted, we have seen an extraordinary evolution in the way we cre...

The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding com...

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for ...

In her 93 remarkable years, Brenda Ueland published six million words. She said she had two rules she followed absolutely: to tell the truth, and not to do anything she didn't want to do. Her integrity shines throughout If You Want to Write, her best-selling classic on the process of writing that has already inspired thousands to find their own cre...

This highly enjoyable read covers provocative recent discoveries in the study of the mind. Demonstrates that everyone is prone to certain "cognitive" illusions or biases in thinking which lead to systematic misjudgments in decision making. Shows how those illusions have important effects on everyday life from investment decisions to the judgment of...

The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's ...

Drawing on interviews with 40 winners of the MacArthur Foundation Fellowship—the so-called "genius awards"—the insightful study throws fresh light on the creative process....

Because, "The Hockey Handbook" was the first comprehensive, technical book ever written about hockey. It is still regarded as the classic reference book for hockey players, coaches and spectators. Lloyd Percival wrote this book in 1950, after studying sports coaching under Knute Rockne, and in Prague and London....

The #1 New York Times  bestseller, which is also a major motion picture directed by Angelina Jolie, has now been adapted by the author for young adults. Beautifully illustrated throughout, this riveting biography includes more than 100 black-and-white photos, as well as exclusive content, "In Conversation," with Laura Hillenbrand and Louie Zamperin...