Guy Kawasaki

In her long-awaited new book, Laura Hillenbrand writes with the same rich and vivid narrative voice she displayed in Seabiscuit. Telling an unforgettable story of a man's journey into extremity, Unbroken is a testament to the resilience of the human mind, body, and spirit. On a May afternoon in 1943, an Army Air Forces bomber crashed into the Pacif...

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a sales...

The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the worlds best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestsellerone of the most influential business books of all timeinnovation expert Clayton Christensen shows how even the most outstanding compan...

What makes an effective executive?The measure of the executive, Peter F. Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits...

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for ...

In her 93 remarkable years, Brenda Ueland published six million words. She said she had two rules she followed absolutely: to tell the truth, and not to do anything she didn't want to do. Her integrity shines throughout If You Want to Write, her best-selling classic on the process of writing that has already inspired thousands to find their own cre...

Those who work with words know how dramatically publishing has changed in the past decade, with technology now informing and influencing every stage of the writing and publishing process. In creating the fifteenth edition of the Manual, Chicago's renowned editorial staff drew on direct experience of these changes, as well as on the recommendations ...

Because, "The Hockey Handbook" was the first comprehensive, technical book ever written about hockey. It is still regarded as the classic reference book for hockey players, coaches and spectators. Lloyd Percival wrote this book in 1950, after studying sports coaching under Knute Rockne, and in Prague and London....

Drawing on interviews with 40 winners of the MacArthur Foundation Fellowshipthe so-called "genius awards"the insightful study throws fresh light on the creative process....

The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's ...

This highly enjoyable read covers provocative recent discoveries in the study of the mind. Demonstrates that everyone is prone to certain "cognitive" illusions or biases in thinking which lead to systematic misjudgments in decision making. Shows how those illusions have important effects on everyday life from investment decisions to the judgment of...