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Guy Kawasaki

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investor

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Guy Takeo Kawasaki is a marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984
11 books on the list
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Influence
Science and Practice (5th Edition)
Robert B. Cialdini - Aug 07, 2008 (first published in 1984)
Goodreads Rating
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a sales...
Guy Kawasaki
Mar 17, 2020
Meet Dr. @RobertCialdini is the “godfather of influence.” His book, Influence: The Psychology of Persuasion, is the guiding light for how I conduct business—and in many ways how I lives my life. #remarkablepeople #podcast     source
The Effective Executive
The Definitive Guide to Getting the Right Things Done (Harperbusiness Essentials)
Peter F. Drucker - Jan 03, 2006 (first published in 1966)
Goodreads Rating
What makes an effective executive?The measure of the executive, Peter F. Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits...
Guy Kawasaki
May 30, 2018
Another formative read for me. I devoured this book while in college. I can’t say that I’ve always been an effective executive, but Peter Drucker was a hero of mine.     source
The Chicago Manual of Style
The University of Chicago Press Editorial Staff - Sep 05, 2017 (first published in 1906)
Goodreads Rating
Technologies may change, but the need for clear and accurate communication never goes out of style. That is why for more than one hundred years The Chicago Manual of Style has remained the definitive guide for anyone who works with words.In the seven years since the previous edition debuted, we have seen an extraordinary evolution in the way we cre...
Guy Kawasaki
Apr 19, 2016
I can’t stand bad grammar. This is the definitive book on how to handle the tweaky issues that come up in writing. I once read it cover to cover–dare I admit this?     source
The Innovator's Dilemma
When New Technologies Cause Great Firms to Fail
Clayton M. Christensen - Jan 05, 2016 (first published in 1997)
Goodreads Rating
The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding com...
Guy Kawasaki
Apr 19, 2016
This was a formative read for me: it taught me why it’s so hard to come up with a second hit and why startups often have the advantage when creating curve-jumping innovation.     source
Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore - Aug 01, 2006 (first published in 1991)
Goodreads Rating
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for ...
Guy Kawasaki
Apr 19, 2016
I learned the hard way about chasms while working for Apple. The early adopters are easy–“main street” is hard. Entrepreneurs should read this book when they are cranking out their “conservative” sales projections.     source
If You Want to Write
A Book about Art, Independence and Spirit
Brenda Ueland - Mar 01, 1997 (first published in 1938)
Goodreads Rating
In her 93 remarkable years, Brenda Ueland published six million words. She said she had two rules she followed absolutely: to tell the truth, and not to do anything she didn't want to do. Her integrity shines throughout If You Want to Write, her best-selling classic on the process of writing that has already inspired thousands to find their own cre...
Guy Kawasaki
Apr 19, 2016
Perhaps my favorite book of all time. It was my guiding light when I first started writing. Obviously, the book is for writers, but if you substitute ”program,“ ”market,“ ”evangelize,“ or ”start“ for the word ”write,“ you’ll see why its concepts are widely applicable. If you only buy one book from this list, make it this one.     source
Inevitable Illusions
How Mistakes of Reason Rule Our Minds
Massimo Piattelli-Palmarini - Nov 17, 1996 (first published in 1993)
Goodreads Rating
This highly enjoyable read covers provocative recent discoveries in the study of the mind. Demonstrates that everyone is prone to certain "cognitive" illusions or biases in thinking which lead to systematic misjudgments in decision making. Shows how those illusions have important effects on everyday life from investment decisions to the judgment of...
Guy Kawasaki
Apr 19, 2016
This book should“ have been called, How Entrepreneurs Think because it explains how entrepreneurs confuse themselves. I salute the people who can read this book and not find a mistake of reasoning that they’ve made.     source
Mastering the Dynamics of Innovation
James M. Utterback - Sep 30, 1996 (first published in 1994)
Goodreads Rating
The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's ...
Guy Kawasaki
Apr 19, 2016
This book opened my eyes with evidence and findings about innovation. Bob Sutton would be very happy with this book because of its scientific basis. Here’s a question to determine if you need to read this book: What’s the maximum distance the sales people should be from the engineers in startup? Hint: It’s less than the distance from Santa Clara to Bangalore.     source
Uncommon Genius
How Great Ideas are Born
Denise Shekerjian - Feb 01, 1991 (first published in 1990)
Goodreads Rating
Drawing on interviews with 40 winners of the MacArthur Foundation Fellowship—the so-called "genius awards"—the insightful study throws fresh light on the creative process....
Guy Kawasaki
Apr 19, 2016
A lovely book that gets into the minds of the ”genius“ award winners of the MacArthur Foundation. There’s a lot to learn about ”mastery“ from these award winners and much of it can be applied to business.     source
The Hockey Handbook
Lloyd Percival - Jan 01, 1709 (first published in 1992)
Because, "The Hockey Handbook" was the first comprehensive, technical book ever written about hockey. It is still regarded as the classic reference book for hockey players, coaches and spectators. Lloyd Percival wrote this book in 1950, after studying sports coaching under Knute Rockne, and in Prague and London....
Guy Kawasaki
Apr 19, 2016
Probably the best book ever written about hockey tactics–although this opinion is coming from a Hawaiian who took up hockey at forty-eight, so you never know. Also, I’ve read it twice, and I’m still not very good.     source
Unbroken
An Olympian's Journey from Airman to Castaway to Captive
Laura Hillenbrand - Apr 25, 2017
Goodreads Rating
The #1 New York Times  bestseller, which is also a major motion picture directed by Angelina Jolie, has now been adapted by the author for young adults. Beautifully illustrated throughout, this riveting biography includes more than 100 black-and-white photos, as well as exclusive content, "In Conversation," with Laura Hillenbrand and Louie Zamperin...
Guy Kawasaki
Jan 06, 2011
I've never seen a higher rated book on Amazon. It's truly great. Makes me less proud to be Japanese too.     source