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Guy Kawasaki

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Guy Takeo Kawasaki is a marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984
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Unbroken
A World War II Story of Survival, Resilience, and Redemption
by Laura Hillenbrand (Nov 16, 2010)
Goodreads Rating
In her long-awaited new book, Laura Hillenbrand writes with the same rich and vivid narrative voice she displayed in Seabiscuit. Telling an unforgettable story of a man's journey into extremity, Unbroken is a testament to the resilience of the human mind, body, and spirit. On a May afternoon in 1943, an Army Air Forces bomber crashed into the Pacif...
Guy Kawasaki
Jan 06, 2011
I've never seen a higher rated book on Amazon. It's truly great. Makes me less proud to be Japanese too.     source
Influence
Science and Practice (5th Edition)
by Robert B. Cialdini (Aug 07, 2008)
Goodreads Rating
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a sales...
Guy Kawasaki
Mar 17, 2020
Meet Dr. @RobertCialdini is the “godfather of influence.” His book, Influence: The Psychology of Persuasion, is the guiding light for how I conduct business—and in many ways how I lives my life. #remarkablepeople #podcast     source
The Innovator's Dilemma
When New Technologies Cause Great Firms to Fail
by Clayton M. Christensen (Jan 05, 2016)
Goodreads Rating
Categories: BusinessNonfiction
The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the worlds best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestsellerone of the most influential business books of all timeinnovation expert Clayton Christensen shows how even the most outstanding compan...
Guy Kawasaki
Apr 19, 2016
This was a formative read for me: it taught me why it’s so hard to come up with a second hit and why startups often have the advantage when creating curve-jumping innovation.     source
The Effective Executive
The Definitive Guide to Getting the Right Things Done (Harperbusiness Essentials)
by Peter F. Drucker (Jan 03, 2006)
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What makes an effective executive?The measure of the executive, Peter F. Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits...
Guy Kawasaki
May 30, 2018
Another formative read for me. I devoured this book while in college. I can’t say that I’ve always been an effective executive, but Peter Drucker was a hero of mine.     source
Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore (Aug 01, 2006)
Goodreads Rating
Categories: BusinessNonfiction
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for ...
Guy Kawasaki
Apr 19, 2016
I learned the hard way about chasms while working for Apple. The early adopters are easy–“main street” is hard. Entrepreneurs should read this book when they are cranking out their “conservative” sales projections.     source
If You Want to Write
A Book about Art, Independence and Spirit
by Brenda Ueland (Mar 01, 1997)
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In her 93 remarkable years, Brenda Ueland published six million words. She said she had two rules she followed absolutely: to tell the truth, and not to do anything she didn't want to do. Her integrity shines throughout If You Want to Write, her best-selling classic on the process of writing that has already inspired thousands to find their own cre...
Guy Kawasaki
Apr 19, 2016
Perhaps my favorite book of all time. It was my guiding light when I first started writing. Obviously, the book is for writers, but if you substitute ”program,“ ”market,“ ”evangelize,“ or ”start“ for the word ”write,“ you’ll see why its concepts are widely applicable. If you only buy one book from this list, make it this one.     source
The Chicago Manual of Style
by University of Chicago Press Staff (Jul 31, 2003)
Goodreads Rating
Those who work with words know how dramatically publishing has changed in the past decade, with technology now informing and influencing every stage of the writing and publishing process. In creating the fifteenth edition of the Manual, Chicago's renowned editorial staff drew on direct experience of these changes, as well as on the recommendations ...
Guy Kawasaki
Apr 19, 2016
I can’t stand bad grammar. This is the definitive book on how to handle the tweaky issues that come up in writing. I once read it cover to cover–dare I admit this?     source
The Hockey Handbook
by Lloyd Percival (Jan 01, 1709)
Because, "The Hockey Handbook" was the first comprehensive, technical book ever written about hockey. It is still regarded as the classic reference book for hockey players, coaches and spectators. Lloyd Percival wrote this book in 1950, after studying sports coaching under Knute Rockne, and in Prague and London....
Guy Kawasaki
Apr 19, 2016
Probably the best book ever written about hockey tactics–although this opinion is coming from a Hawaiian who took up hockey at forty-eight, so you never know. Also, I’ve read it twice, and I’m still not very good.     source
Uncommon Genius
How Great Ideas are Born
by Denise Shekerjian (Feb 01, 1991)
Goodreads Rating
Drawing on interviews with 40 winners of the MacArthur Foundation Fellowshipthe so-called "genius awards"the insightful study throws fresh light on the creative process....
Guy Kawasaki
Apr 19, 2016
A lovely book that gets into the minds of the ”genius“ award winners of the MacArthur Foundation. There’s a lot to learn about ”mastery“ from these award winners and much of it can be applied to business.     source
Mastering the Dynamics of Innovation
by James M. Utterback (Sep 30, 1996)
Goodreads Rating
The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's ...
Guy Kawasaki
Apr 19, 2016
This book opened my eyes with evidence and findings about innovation. Bob Sutton would be very happy with this book because of its scientific basis. Here’s a question to determine if you need to read this book: What’s the maximum distance the sales people should be from the engineers in startup? Hint: It’s less than the distance from Santa Clara to Bangalore.     source
Inevitable Illusions
How Mistakes of Reason Rule Our Minds
by Massimo Piattelli-Palmarini (Nov 17, 1996)
Goodreads Rating
This highly enjoyable read covers provocative recent discoveries in the study of the mind. Demonstrates that everyone is prone to certain "cognitive" illusions or biases in thinking which lead to systematic misjudgments in decision making. Shows how those illusions have important effects on everyday life from investment decisions to the judgment of...
Guy Kawasaki
Apr 19, 2016
This book should“ have been called, How Entrepreneurs Think because it explains how entrepreneurs confuse themselves. I salute the people who can read this book and not find a mistake of reasoning that they’ve made.     source