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Guy Kawasaki

Recommended Books

Guy Takeo Kawasaki is a marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984
14 books on the list
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The Four Steps to the Epiphany book cover
The Four Steps to the Epiphany
Steve Blank - 2013-07-17 (first published in 2003)
Goodreads Rating
The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furnitur...
Guy Kawasaki
Successful thinking 💡 This is one of my favorite books for inspiration when it comes to strategy. Steve Blank is recognized for his creation of the customer development method that launched the Lean Startup movement. You're going to love his episode on #remarkablepeople. It      source
Also recommended by
Ryan HooverRon Conway
Humor, Seriously book cover
Humor, Seriously
Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)
Jennifer Aaker - 2021-02-02 (first published in 2020)
Goodreads Rating
Anyone--even you!--can learn how to harness the power of humor in business (and life), based on the popular class at Stanford's Graduate School of Business.Working professionals have fallen off a humor cliff. In fact, around the time we enter the workforce, the number of times we laugh and smile on an average day statistically starts to plummet.And...
Guy Kawasaki
Humor is a serious business! Check out this book...      source
Also recommended by
BJ FoggBob Sutton
The Testaments book cover
The Testaments
The Sequel to The Handmaid's Tale
Margaret Atwood - 2019-09-10
Goodreads Rating
When the van door slammed on Offred's future at the end of The Handmaid's Tale, readers had no way of telling what lay ahead for her--freedom, prison or death.With The Testaments, the wait is over.Margaret Atwood's sequel picks up the story more than fifteen years after Offred stepped into the unknown, with the explosive testaments of three female ...
Guy Kawasaki
I love Margaret Atwood’s message and appreciate her efforts to prevent the end of the world. Her latest book is The Testaments, sequel to The Handmaid's Tale. 📕 Read it and spread its message to help prevent Making America Gilead again. PODCAST 🎧      source
Also recommended by
Jia Tolentino
Influence book cover
Science and Practice (5th Edition)
Robert B. Cialdini - 2008-08-07 (first published in 1984)
Goodreads Rating
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salespe...
Guy Kawasaki
Meet Dr. @RobertCialdini is the “godfather of influence.” His book, Influence: The Psychology of Persuasion, is the guiding light for how I conduct business—and in many ways how I lives my life. #remarkablepeople #podcast      source
The Effective Executive book cover
The Effective Executive
The Definitive Guide to Getting the Right Things Done (Harperbusiness Essentials)
Peter F. Drucker - 2006-01-03 (first published in 1966)
Goodreads Rating
What makes an effective executive?The measure of the executive, Peter F. Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits...
Guy Kawasaki
Another formative read for me. I devoured this book while in college. I can’t say that I’ve always been an effective executive, but Peter Drucker was a hero of mine.      source
The Chicago Manual of Style book cover
The Chicago Manual of Style
The University of Chicago Press Editorial Staff - 2017-09-05 (first published in 1906)
Goodreads Rating
Technologies may change, but the need for clear and accurate communication never goes out of style. That is why for more than one hundred years The Chicago Manual of Style has remained the definitive guide for anyone who works with words.In the seven years since the previous edition debuted, we have seen an extraordinary evolution in the way we cre...
Guy Kawasaki
I can’t stand bad grammar. This is the definitive book on how to handle the tweaky issues that come up in writing. I once read it cover to cover–dare I admit this?      source
The Innovator's Dilemma book cover
The Innovator's Dilemma
When New Technologies Cause Great Firms to Fail
Clayton M. Christensen - 2016-01-05 (first published in 1997)
Goodreads Rating
The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding com...
Guy Kawasaki
This was a formative read for me: it taught me why it’s so hard to come up with a second hit and why startups often have the advantage when creating curve-jumping innovation.      source
If You Want to Write book cover
If You Want to Write
A Book about Art, Independence and Spirit
Brenda Ueland - 2010-05-14 (first published in 1938)
Goodreads Rating
In If You Want to Write, Brenda Ueland sets forth not just a philosophy about how to write or how to create, but also about how to live. Beginning writers will certainly be encouraged by Ueland's words, but even the most experienced have much to glean from Ueland's simple wisdom. -Everybody,- writes Ueland in the opening chapter, -is talented, orig...
Guy Kawasaki
Perhaps my favorite book of all time. It was my guiding light when I first started writing. Obviously, the book is for writers, but if you substitute ”program,“ ”market,“ ”evangelize,“ or ”start“ for the word ”write,“ you’ll see why its concepts are widely applicable. If you only buy one book from this list, make it this one.      source
Also recommended by
Kelly Carlin
Crossing the Chasm book cover
Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore - 2006-08-01 (first published in 1991)
Goodreads Rating
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for ...
Guy Kawasaki
I learned the hard way about chasms while working for Apple. The early adopters are easy–“main street” is hard. Entrepreneurs should read this book when they are cranking out their “conservative” sales projections.      source
Inevitable Illusions book cover
Inevitable Illusions
How Mistakes of Reason Rule Our Minds
Massimo Piattelli-Palmarini - 1996-11-17 (first published in 1993)
Goodreads Rating
This highly enjoyable read covers provocative recent discoveries in the study of the mind. Demonstrates that everyone is prone to certain "cognitive" illusions or biases in thinking which lead to systematic misjudgments in decision making. Shows how those illusions have important effects on everyday life from investment decisions to the judgment of...
Guy Kawasaki
This book should“ have been called, How Entrepreneurs Think because it explains how entrepreneurs confuse themselves. I salute the people who can read this book and not find a mistake of reasoning that they’ve made.      source
Unbroken book cover
Laura Hillenbrand - 2017-04-25
Mastering the Dynamics of Innovation by James M. Utterback
Uncommon Genius by Denise Shekerjian
The Hockey Handbook by Lloyd Percival