Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for ...
Publish Date
2006
August 1
First Published in 1991
Goodreads rating
4
ISBN
9780062353948
Categories
Recommendations
8
Recommendations
Oct 30, 2014
Read these three books: Crossing the Chasm, the Innovators Dilemma, and Behind the Cloud. These three combined, if you binge and read them all, you will come out ahead. – sourceApr 19, 2016
I learned the hard way about chasms while working for Apple. The early adopters are easy–“main street” is hard. Entrepreneurs should read this book when they are cranking out their “conservative” sales projections. – sourceHelps us understand that it is a myth — an incorrect myth, a false myth — to believe that we can start with an idea for a few people and ride it from early adopter to early majority to late majority to laggard. – source
Oct 31, 2016
For B2B, I recommend “Crossing the Chasm.” For B2C, one of my favorite books is “The Lean Startup,” which takes a narrower view but it gives one specific tactic for innovating quickly. It’s a little narrow but it’s very good in the area that it covers. – sourceJun 28, 2018
Other books that all entrepreneurs should read: 1) @MichaelEPorter, Competitive Strategy, 2) @geoffreyamoore Crossing the Chasm, 3) @claychristensen Innovator's Dilemma, and 4) @Jerry_Kaplan Startup – sourceBestselling guide that created a new game plan for marketing in high-tech industries. – source
Sep 02, 2019
Step 1: Start with a product vision
Here's a format that works well. It's the elevator pitch template from @geoffreyamoore's fantastic book, Crossing the Chasm, and it asks the right sort of questions to get you started on your vision statement. – source