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Janna Bastow

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Janna Bastow is co-founder of ProdPad, software that helps product managers plan and deliver better products. Janna also organizes ProductTank events around the world, including Mind The Product, a global community of product managers.
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If You Give a Mouse a Cookie Book book cover
If You Give a Mouse a Cookie Book
Laura Numeroff - 2015-10-06 (first published in 1985)
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If a hungry little traveler shows up at your house, you might want to give him a cookie. If you give him a cookie, he's going to ask for a glass of milk. He'll want to look in a mirror to make sure he doesn't have a milk mustache, and then he'll ask for a pair of scissors to give himself a trim....The consequences of giving a cookie to this energet...
Janna Bastow
I love this perfect gift from my colleague @lizzielove! I had this book as a kid, and I swear it set me up to be a product manager. It's a story of feature creep and demanding customers, as told by a boy and his mouse 😅 Anyone else remember this #prodmgmt gem?      source
Crossing the Chasm book cover
Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore - 2006-08-01 (first published in 1991)
Goodreads Rating
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for ...
Janna Bastow
Step 1: Start with a product vision Here's a format that works well. It's the elevator pitch template from @geoffreyamoore's fantastic book, Crossing the Chasm, and it asks the right sort of questions to get you started on your vision statement.      source