7 books on the list
Latest Recommendations First
Talking to Humans
Success starts with understanding your customers
Discover how to improve your new startup or innovation by mastering the skill of customer development with this practical guidebook. Ideal for anyone looking to perfect their qualitative customer interview techniques and learn how to transform insights into actionable steps, this book includes a foreword from Steve Blank and is a must-read for entrepreneurs.
Then to break B2C down even further, two of my favorites are “Talking to Humans,” which is a very short book that teaches you how to develop empathy for users you want to serve by talking to them. – source
Also recommended byRon Conway
The Hard Thing About Hard Things
Building a Business When There Are No Easy Answers
Learn the unfiltered truth about the challenges of running a business from Silicon Valley entrepreneur, Ben Horowitz. Drawing from his own experiences founding, managing, and investing in technology companies, Horowitz offers essential advice for navigating the toughest problems business schools don't cover. Using anecdotes from his own rise to success, he covers everything from firing friends to poaching competitors, and managing your own psychology while leading a company. With humor and candidness, The Hard Thing About Hard Things is a must-read for both veteran entrepreneurs and those aspiring to start their own ventures.
Then finally there is “The Hard Thing about Hard Things.” It’s a bit dark but it does cover a lot of useful territory on what building an organization is like. – source
Also recommended byMark ZuckerbergBiz StoneMarc AndreessenMichael DellChangpeng ZhaoLarry PageAlexis OhanianDrew HoustonAnkur Warikoo11 others
So Good They Can't Ignore You
Why Skills Trump Passion in the Quest for Work You Love
This book challenges the conventional wisdom that following your passion leads to a fulfilling career. Instead, the author argues that becoming excellent at something valuable is the key to developing a compelling career. Through interviews with successful individuals from various industries, Cal Newport provides a blueprint for creating work that you love. This manifesto will change the way you think about careers and the crafting of a remarkable life.
For people who are trying to figure out career decisions, there’s a very interesting one: “So Good They Can’t Ignore You.” That gives a valuable perspective on how to select a path for one’s career. – source
Also recommended byDerek SiversKevin Kelly
The Lean Startup
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Discover a new approach to building successful startups and launching new products in the face of extreme uncertainty. The Lean Startup helps companies of all sizes to be more capital efficient and leverage human creativity more effectively. Author Eric Ries offers a scientific approach to creating and managing startups that utilizes rapid experimentation and validated learning, rather than traditional business plans. Learn how to adapt and adjust your vision before it's too late and stay ahead of the competition in today's constantly evolving market.
For B2C, one of my favorite books is “The Lean Startup,” which takes a narrower view but it gives one specific tactic for innovating quickly. It’s a little narrow but it’s very good in the area that it covers. – source
Also recommended byTim O’ReillyMarc AndreessenDaymond JohnBen HorowitzDerek SiversSheryl SandbergSteve BlankRaoul PalKevin Systrom2 others
Rocket Surgery Made Easy
The Do-It-Yourself Guide to Finding and Fixing Usability Problems
Learn how to dramatically improve your products through usability testing, without breaking the bank. In this how-to guide, the author provides a step-by-step approach that anyone can apply to their own website, application, or product. Discover how to find and fix the most important problems, using a "least you can do" approach, and catch issues early on. With clear writing, before-and-after examples, practical advice, and demonstration videos, this book is a valuable resource for teams looking to improve their products.
If you want to build products that are important, that users care about, this teaches you different tactics for learning about users, either through user studies or by interviews. – source
Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
This essential guidebook for high-tech marketing has transformed the way products are brought to larger markets. With new insights on Internet marketing, it's a must-read for anyone invested in the world's most innovative marketplace.
For B2B, I recommend “Crossing the Chasm.” For B2C, one of my favorite books is “The Lean Startup,” which takes a narrower view but it gives one specific tactic for innovating quickly. It’s a little narrow but it’s very good in the area that it covers. – source
Zero to One
Notes on Startups, or How to Build the Future
Discover uncharted frontiers and create new inventions - this is the main topic of Zero to One. Peter Thiel, the legendary entrepreneur and investor, believes that progress should not be limited to computers or Silicon Valley. In fact, he argues that progress can be achieved in any industry or area of business. Thiel's book presents an optimistic view of the future of progress in America and provides a new way of thinking about innovation, starting with learning to ask the right questions to find value in unexpected places. If you want to build a better future, this book is a must-read.
The first is “Zero to One” by Peter Thiel, a very good book that gives an overview of entrepreneurship and innovation. – source
Also recommended byElon MuskMark ZuckerbergMarc AndreessenRupert MurdochBen HorowitzEric WeinsteinDerek SiversPeter ThielMax Levchin13 others