Talking to Humans
Success starts with understanding your customers
Discover how to improve your new startup or innovation by mastering the skill of customer development with this practical guidebook. Ideal for anyone looking to perfect their qualitative customer interview techniques and learn how to transform insights into actionable steps, this book includes a foreword from Steve Blank and is a must-read for entrepreneurs.
2016-10-31T00:00:00.000ZThen to break B2C down even further, two of my favorites are “Talking to Humans,” which is a very short book that teaches you how to develop empathy for users you want to serve by talking to them. – source