The Four Steps to the Epiphany
The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furnitur...
Feb 21, 2010Just finished reading The Four Steps to the Epiphany. Too much (good) info but thankfully there's a summary in the Appendix. – source