The Four Steps to the Epiphany
Steve Blank
The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furnitur...
Publish Date
2013
July 17
First Published in 2003
Goodreads rating
3.94
ISBN
9781119690351
Categories
Recommendations
2
Recommendations
Feb 21, 2010
Just finished reading The Four Steps to the Epiphany. Too much (good) info but thankfully there's a summary in the Appendix. – sourceOffers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves some startups unsuccessful. – source