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IBM Way book cover

IBM Way

Insights into the World's Most Successful Marketing Organization

Buck Rodgers, Robert L. Shook

A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world...
Дата публикации
1986-01-01T00:00:00.000Z
1986-01-01T00:00:00.000Z
Рейтинг Goodreads
3.47
ISBN
9780060155223
Рекомендации
1
Рекомендации
2021-02-27T17:26:03.000Z
@AZDevOps1 There was so much good stuff in that book. Including "everyone sells". He used the word "sell" but today I think we'd phrase it, "Every person and every interaction delivers your brand".      источник