IBM Way
Insights into the World's Most Successful Marketing Organization
Buck Rodgers, Robert L. Shook
A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world...
Publish Date
1986-01-01T00:00:00.000Z
1986-01-01T00:00:00.000Z
Goodreads Rating
3.47
ISBN
9780060155223
Recommendations
1
Recommendations
2021-02-27T17:26:03.000Z
@AZDevOps1 There was so much good stuff in that book.
Including "everyone sells".
He used the word "sell" but today I think we'd phrase it, "Every person and every interaction delivers your brand". – source