Mapping Experiences
A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
James Kalbach
This practical book teaches businesses to use alignment diagrams to turn customer observations into actionable insights. Mapping Experiences shows how to visually map the customer experience and envision future solutions, helping businesses determine where business goals and customer perspectives intersect. Learn how to create diagrams, including service blueprints and customer journey maps, and use them in workshops and experiments to provide users with real value.
Дата публикации
2016-05-31T00:00:00.000Z
2016-05-31T00:00:00.000Z
впервые опубликовано в 2015
Рейтинг Goodreads
4.12
ISBN
9781491923535
Категории
Рекомендации
2
Рекомендации
2020-06-21T00:06:26.000Z
User Experience #UX is the heart of #DigitalTransformation —
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#BigData #DataScience #IoT #IIoT #IoTPL #DesignThinking #CX #AI #MachineLearning #JourneyAnalytics #abdsc
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Create value with 'Experience Mapping' using this book: – источник2020-09-21T20:36:00.000Z
@ianjmacintosh I highly recommend @JimKalbach’s Mapping Experiences book. – источник