Search for books, people and lists
Read This Twice
HomePeopleBooksLibrariesSign In

Mapping Experiences

A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams

James Kalbach

Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it's worse when people inside these companies can't pinpoint the problem because they're too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into...
Publish Date
2016
May 9
First Published in 2015
Goodreads rating
4.13
ISBN
9781491923535
Recommendations
2
Recommendations
Jun 21, 2020
User Experience #UX is the heart of #DigitalTransformation — ————— #BigData #DataScience #IoT #IIoT #IoTPL #DesignThinking #CX #AI #MachineLearning #JourneyAnalytics #abdsc ——— Create value with 'Experience Mapping' using this book:      source
Sep 21, 2020
@ianjmacintosh I highly recommend @JimKalbach’s Mapping Experiences book.      source