Mapping Experiences
A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
James Kalbach
This practical book teaches businesses to use alignment diagrams to turn customer observations into actionable insights. Mapping Experiences shows how to visually map the customer experience and envision future solutions, helping businesses determine where business goals and customer perspectives intersect. Learn how to create diagrams, including service blueprints and customer journey maps, and use them in workshops and experiments to provide users with real value.
Publish Date
2016-05-31T00:00:00.000Z
2016-05-31T00:00:00.000Z
first published in 2015
Goodreads Rating
4.12
ISBN
9781491923535
Categories
Recommendations
2
Recommendations
2020-06-21T00:06:26.000Z
User Experience #UX is the heart of #DigitalTransformation —
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#BigData #DataScience #IoT #IIoT #IoTPL #DesignThinking #CX #AI #MachineLearning #JourneyAnalytics #abdsc
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Create value with 'Experience Mapping' using this book: – source2020-09-21T20:36:00.000Z
@ianjmacintosh I highly recommend @JimKalbach’s Mapping Experiences book. – source