Jared Spool

Discover the power of design in shaping the world around us in How Design Makes the World. From social media to our homes, everything around us has been designed, but how do designers make decisions? Join bestselling author and designer Scott Berkun on a journey exploring the successes and failures of designers in various fields. Through examining daily experiences, readers will learn to see the world in a new way and become better decision-makers in their own lives. Improve your everyday experiences with insights from great designers in How Design Makes the World.

Learn the fundamental principles of great design with The Non-Designer's Design Book. With a straightforward and light-hearted approach, author Robin Williams teaches readers how to make their designs look professional using four simple principles. The fourth edition features a new chapter on typography, more quizzes and exercises, updated projects, and visual and typographic examples to inspire creativity. Whether you're a novice or aspiring graphic designer, this essential guide will teach you how to approach any design project with confidence - from color and type to designing newsletters and brochures.

Get expert advice from co-founder of a successful design company with this brief book. From negotiating contracts to enhancing client relationships, learn valuable tips to improve your job performance. Don't miss out on essential knowledge with this must-read for designers.

Learn how to create effective web animation that balances purpose and style with Designing Interface Animation. This crash course in motion design theory and practice teaches web designers, UX professionals, and front-end developers how to improve feedback, aid in orientation, direct attention, show causality, and express brand personality. Discover how to skillfully blend animation into the user experience with this must-read book.

Learn how to improve your product development process by adopting a mindset of empathy. Practical Empathy teaches you to understand people's perspectives and thinking patterns to make better decisions and collaborate successfully. This book will show you how to gather and compare empathy patterns to improve your strategy.

Discover how to improve user experience with unconventional and efficient approaches in "The User Experience Team of One". With this informative read, you'll gain the tools and insight necessary to create big impact with less time and resources. Recommended for both UX newbies and seasoned practitioners looking to elevate their organization.

Designing successful products and services in the digital age can be challenging. This comprehensive guide, filled with real-life examples and exercises, covers everything from assembling a design team to documenting your finished product in a way that works for engineers and stakeholders alike. Whether you're designing consumer electronics or enterprise web apps, this book provides detailed how-to information on every step of the process, including user research, consensus-building, and iteration. Get ready to deliver compelling user experiences with this essential guide to designing for the digital age.

Discover how to increase the chances of creating a perfect product by understanding users' reasons for doing things. In Mental Models, Indi Young provides designers, managers, and anyone else interested in making design strategic and successful with the tools to grasp and design for users' motivations. This roll-up-your-sleeves book is a must-read for those seeking to create successful design.

This handbook covers step-by-step guidelines for testing product usability, whether it's software, cell phones, or refrigerators. By recognizing factors that limit usability, you can set up a test plan and assess goals for your product's usability. Keep up with current industry standards and give your product the advantage of performing the way users expect.

This practical book teaches businesses to use alignment diagrams to turn customer observations into actionable insights. Mapping Experiences shows how to visually map the customer experience and envision future solutions, helping businesses determine where business goals and customer perspectives intersect. Learn how to create diagrams, including service blueprints and customer journey maps, and use them in workshops and experiments to provide users with real value.