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Effective interface animation deftly combines form and function to improve feedback, aid in orientation, direct attention, show causality, and express your brand’s personality. Designing Interface Animation shows you how to create web animation that balances purpose and style while blending seamlessly into the user’s experience. This book is a cras...
Jared Spool
2021-02-03T16:45:38.000ZConventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully....
Jared Spool
2021-02-03T16:45:38.000ZThe User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more...
Jared Spool
2021-02-03T16:45:38.000Z
Designing for the Digital Age
How to Create Human-Centered Products and Services
Whether you're designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today's digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing su...
Jared Spool
2021-02-03T16:45:38.000ZAlso recommended by
Erika Hall
Handbook of Usability Testing
How to Plan, Design, and Conduct Effective Tests
Whether it's software, a cell phone, or a refrigerator, your customer wants - no, expects - your product to be easy to use. This fully revised handbook provides clear, step-by-step guidelines to help you test your product for usability. Completely updated with current industry best practices, it can give you that all-important marketplace advantage...
Jared Spool
2021-02-03T16:45:38.000ZThere is no single methodology for creating the perfect product--but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, manager...
Jared Spool
2021-02-03T16:45:38.000Z
Mapping Experiences
A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it's worse when people inside these companies can't pinpoint the problem because they're too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into...
Jared Spool
2020-09-21T20:36:00.000ZAlso recommended by
Kirk BornePacked with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands — but not others. Looking through the all-important eyes of the consumer, it shows what companies must do to build enduring and profitable brand relationships.Companies spend millions of dol...
Jared Spool
2020-07-30T00:27:24.000ZIbram X. Kendi's concept of antiracism reenergizes and reshapes the conversation about racial justice in America--but even more fundamentally, points us toward liberating new ways of thinking about ourselves and each other. In How to be an Antiracist, Kendi asks us to think about what an antiracist society might look like, and how we can play an ac...
Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering...
Jared Spool
2020-02-06T21:58:45.000ZFirst, Break All the Rules by Marcus Buckingham