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Jared Spool

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Jared Spool is an American writer, researcher, speaker, educator, and an expert on the subjects of usability, software, design, and research.
4 books on the list
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Mapping Experiences
A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
James Kalbach - May 09, 2016 (first published in 2015)
Goodreads Rating
Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it's worse when people inside these companies can't pinpoint the problem because they're too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into...
Jared Spool
Sep 21, 2020
@ianjmacintosh I highly recommend @JimKalbach’s Mapping Experiences book.     source
Also recommended by
Kirk Borne
Married to the Brand
Why Consumers Bond with Some Brands for Life
William J. McEwen - Nov 01, 2005
Goodreads Rating
Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands — but not others. Looking through the all-important eyes of the consumer, it shows what companies must do to build enduring and profitable brand relationships.Companies spend millions of dol...
Jared Spool
Jul 30, 2020
@mokemonster What I recommend is you read Gallup’s book, Married to the Brand, which discusses the instrument and how they made it. (Sauro didn’t do that, so he just made up how he thought it was used.) If you still have questions, I’d be happy to get on a call and talk about it.     source
How to Be an Antiracist
Ibram X. Kendi - Aug 13, 2019
Goodreads Rating
Ibram X. Kendi's concept of antiracism reenergizes and reshapes the conversation about racial justice in America--but even more fundamentally, points us toward liberating new ways of thinking about ourselves and each other. In How to be an Antiracist, Kendi asks us to think about what an antiracist society might look like, and how we can play an ac...
Jared Spool
Jul 10, 2020
Fantastic book. Should be required reading.     source
Also recommended by
Gina Schreck
First, Break All the Rules
What the World's Greatest Managers Do Differently
Marcus Buckingham - Jan 01, 2000 (first published in 1998)
Goodreads Rating
Gallup presents the remarkable findings of its revolutionary study of more than 80,000 managers in First, Break All the Rules, revealing what the world’s greatest managers do differently. With vital performance and career lessons and ideas for how to apply them, it is a must-read for managers at every level....
Jared Spool
Jan 23, 2020
The first framework is from Gallup and was written up in their great book: First, Break All The Rules. It’s the Q12 employee engagement measures. Each question makes it simple for a manager to identify where they need to improve.     source