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Erika Hall

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Erika Hall is the co-founder and Director of Strategy at Mule. She has advocated for the importance of evidence-based design and strong language since the late 20th century. This represents decades of fisticuffs. Her consulting practice focuses on helping organizations make better, more evidence-based decisions.
10 books on the list
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Trees in Paradise book cover
Trees in Paradise
A California History
Jared Farmer - 2013-10-28
Goodreads Rating
California now has more trees than at any time since the late Pleistocene. This green landscape, however, is not the work of nature. It s the work of history. In the years after the Gold Rush, American settlers remade the California landscape, harnessing nature to their vision of the good life. Horticulturists, boosters, and civic reformers began t...
Erika Hall
This is a great book. The first chapter is giant sequoias, white supremacy, extractive capitalism, and spectacle. And a small colony of socialists.      source
Research Practice book cover
Research Practice
Perspectives from UX researchers in a changing field
Gregg Bernstein - 2021-01-14
Goodreads Rating
While other research books offer standard operating procedures, this book provides something more durable in the real world. It's a practical field guide that will give you the encouragement to get started, no matter what your background.-Aarron WalterThis book is not an argument for doing user research. Nor is it a tutorial or toolkit for common m...
Erika Hall
Tell everyone to buy this book!      source
Baking Illustrated book cover
Baking Illustrated
A Best Recipe Classic
Cook'S Illustrated Magazine Editors - 2004-03-01
Goodreads Rating
Packed with 375 recipes, more than 150 4-color photos and 400 illustrations, Baking Illustrated brings you inside America's Test Kitchen, where the Test cooks and Editors have exhaustively examined every ingredient, technique and piece of equipment that is critical to your baking success. Packed with 375 recipes, more than 150 4-color photos and 40...
Erika Hall
@lauraklein I feel like I must have, since I have Baking Illustrated, which is a fantastic book if you don't have it. I'll do that.      source
23 Things They Don't Tell You About Capitalism book cover
23 Things They Don't Tell You About Capitalism
Ha-Joon Chang - 2012-01-24 (first published in 2010)
Goodreads Rating
The acclaimed Ha-Joon Chang is a voice of sanity-and wit-in this lighthearted book with a serious purpose: to question the assumptions behind the dogma and sheer hype that the dominant school of neoliberal economists have spun since the Age of Reagan. 23 Things They Don't Tell You about Capitalism uses twenty-three short essays (a few great example...
Erika Hall
You should all definitely read this book.      source
Great Empresses and Queens Paper Dolls in Full Color book cover
Great Empresses and Queens Paper Dolls in Full Color
Tom Tierney - 1982-05-01
Goodreads Rating
Sixteen full-color, accurately costumed paper dolls recapture the magnificent dress and regal bearing of Cleopatra, Nefertiti, Grace Kelly, and 13 other royal women. 16 additional costumes. Notes....
Erika Hall
I was radicalized by this paper doll book as a child:      source
Design Is Storytelling book cover
Design Is Storytelling
Ellen Lupton - 2017-11-20
Goodreads Rating
Ellen Lupton, award-winning author of Thinking with Type and How Posters Work, demonstrates how storytelling shapes great designGood design, like good storytelling, brings ideas to life. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfyi...
Erika Hall
@erinlynnyoung @halvorson I mean, @kimgoodwin's "Designing for the Digital Age" is THE essential text. @ellenLupton "Design is Storytelling" is fantastic and economical.      source
Designing for the Digital Age book cover
Designing for the Digital Age
How to Create Human-Centered Products and Services
Kim Goodwin - 2009-03-02
Goodreads Rating
Whether you're designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today's digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing su...
Erika Hall
@erinlynnyoung @halvorson I mean, @kimgoodwin's "Designing for the Digital Age" is THE essential text. @ellenLupton "Design is Storytelling" is fantastic and economical.      source
Also recommended by
Jared Spool
Implementing Value Pricing book cover
Implementing Value Pricing
A Radical Business Model for Professional Firms
Ronald J. Baker - 2010-12-27
Goodreads Rating
Praise for "Implementing Value Pricing: A Radical Business Model for Professional Firms""Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies--everything. This is a must-h...
Erika Hall
This is a book I foist on everyone. Way more fun to read than it looks, plus it has personal utility to designers and any other service provider: Thinking about the rational for pricing services is a great place to start.      source
Invisible Women book cover
Invisible Women
Data Bias in a World Designed for Men
Caroline Criado Perez - 2019-03-12
Goodreads Rating
Imagine a world where your phone is too big for your hand, where your doctor prescribes a drug that is wrong for your body, where in a car accident you are 47% more likely to be seriously injured, where every week the countless hours of work you do are not recognised or valued. If any of this sounds familiar, chances are that you're a woman.Invisib...
Erika Hall
First of all, if you are a man who works with data in any capacity, or say, interacts with other people at all, ever, read this book. It’s fun, promise!      source
Make It So book cover
Make It So
Interaction Design Lessons from Science Fiction
Nathan Shedroff - 2012-09-13
Goodreads Rating
Many designers enjoy the interfaces seen in science fiction films and television shows. Freed from the rigorous constraints of designing for real users, sci-fi production designers develop blue-sky interfaces that are inspiring, humorous, and even instructive. By carefully studying these "outsider" user interfaces, designers can derive lessons that...
Erika Hall
Just reread Make It So for a bit, a really fun and extensively researched book on interface design in sci-fi.      source