Outsmart Your Instincts

"Outsmart Your Instincts" is an innovative guide that blends behavioral science and business strategy to help individuals overcome cognitive biases that hinder their creativity and innovative thinking. The authors provide thought-provoking activities and easy-to-follow advice, delivering an in-depth examination of eight unique biases that stunt innovation. By outsmarting their own instincts, readers can become true innovators and gain a competitive edge in any industry.