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Outsmart Your Instincts

How the Behavioral Innovation Approach Drives Your Company Forward

Adam Hansen

Evolution is killing innovation! “Just trust your gut” is great advice when your instincts tell you to run from a lion in the jungle. But when it comes to thinking innovatively about your business, those same instincts can be your own worst enemy. Cognitive biases—the instinctual mental shortcuts we all have in our brains that shape how we see and ...
Publish Date
2017
January 10
Goodreads rating
4.14
ISBN
9780997384505
Recommendations
1
Recommendations
Feb 26, 2018
Great book      source