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Strategic Brand Management book cover

Strategic Brand Management

Kevin Lane Keller

Learn the latest industry insights and techniques for strategic brand management with this comprehensive guide. Packed with practical tips and real-life examples, discover how to make better long-term brand decisions, improve profitability, and analyze successful and unsuccessful brands. Ideal for professionals from brand managers to marketing officers, perfect your day-to-day and long-term brand strategies with this essential resource.
Дата публикации
2007-01-01T00:00:00.000Z
2007-01-01T00:00:00.000Z
Рейтинг Goodreads
4.05
ISBN
9780131888593
Рекомендации
0