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Strategic Brand Management

Kevin Lane Keller

Learn the latest industry insights and techniques for strategic brand management with this comprehensive guide. Packed with practical tips and real-life examples, discover how to make better long-term brand decisions, improve profitability, and analyze successful and unsuccessful brands. Ideal for professionals from brand managers to marketing officers, perfect your day-to-day and long-term brand strategies with this essential resource.
Publish Date
2007-01-01T00:00:00.000Z
2007-01-01T00:00:00.000Z
Goodreads Rating
4.05
ISBN
9780131888593
Recommendations
0