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Strategic Brand Management

Kevin Lane Keller

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term profitability of specific br...
Publish Date
2007
June 23
First Published in 1997
Goodreads rating
4.03
ISBN
9780131888593
Recommendations
0