The Power of Customer Misbehavior

Discover how customer driven innovation can lead to top and bottom line growth in The Power of Customer Misbehavior. This groundbreaking book explores how companies can identify customer misuse of their products and use this knowledge to innovate new products and services that better fit customer needs. Drawing on real-world case studies from companies like Twitter, Intuit and Coca-Cola, this book presents actionable principles for fostering long-term customer loyalty and growth, even in hypercompetitive industries. Don't miss this practical guide to harnessing customer misbehavior for strategic innovation.