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The Power of Customer Misbehavior

Drive Growth and Innovation by Learning from Your Customers

M. Fisher

The Power of Customer Misbehavior explores the importance of customer driven innovation for top line and bottom line growth. It shows how companies should not only learn to identify how their products are being misused, but also how to use this knowledge to innovate new products and services that better meet customer needs and promote viral growth....
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Publish Date
2013
October 31
Goodreads rating
3.93
based on 14 ratings
ISBN
9781137348913
Recommendations
1
Recommendations
Wolfgang Blau
Jun 18, 2019
@jandersonQZ great book on that topic:     – source
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