Punk CXAdrian Swinscoe - 2019-05-15
"Punk CX" by Adrian Swinscoe explores the world of customer experience, comparing it to the technical and overly measured world of prog rock. Swinscoe asks readers to consider what a punk rock version of CX would look like and offers key insights and practical takeaways to help transform customer experience. With endorsements from customer service experts and business leaders, "Punk CX" is a bold and thought-provoking read that challenges traditional approaches to CX.