Patrick Chovanec

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Explore the incredible life of James Garfield, one of America's most extraordinary presidents, who rose from poverty to become a celebrated scholar, Civil War hero, congressman and president. In this New York Times bestselling work, author Candice Millard tells the dramatic story of Garfield's assassination by a deranged office-seeker, and the bitter struggles over power that followed. Meticulously researched and driven by intimate human focus, The Destiny of the Republic is an epic history of a forgotten chapter of American history.

"Why We Buy" reports on evolving shopping culture. It's a book about us, from moms & dads to seniors & kids, what we do & don't do in restaurants, showrooms & stores. It's about the struggle among merchants, marketers & increasingly knowledgeable customers for control. With insight, anecdote & data, retail anthropologist Underhill leads a journey into shopping heaven & hell. For those in retailing & marketing, "Why We Buy" is a remarkably fresh guide, offering concrete & usable advice on how to adapt to changing customers. For the public, it's a charming, sometimes disconcerting mirror of who we really are. Underhill & his Envirosell company, are credited as being the founders of the science of shopping. For decades, he's been leading blue-chip clients into retail trenches. Like a modern-day Margaret Mead observing the local mail, his firm records & measures what goes on in stores as we wander or rush about, find what we want & sometimes do the unexpected. From base camps in NYC, Milan & Sydney, he & his colleagues follow in person & on videotape between 50-70,000 shoppers a year thru their retail experiences in stores, banks & public offices. (They record some 20,000 hours of what he reports to be generally some of the most dull videotape imaginable.) He explains how consumer & retail marketing has gone from being a war to being a bar fight, an environment in which Coke iscompeting not only with Pepsi, but with every product on promotional display. The marketing tools of retail & package-goods industries no longer work as well as they used to. The gender models that have driven stores & designers have become obsolete. There's a reason why the Jeep Cherokee comes with a driver's side makeup mirror. "Why We Buy" looks at men trying to buy gifts in lingerie stores & women seeking attention, service & respect in car dealerships & technology stores. It reveals men as more promiscuous buyers & softer touches for klds, as well as how a woman will stay longer in a store if she's with a woman friend. "Why We Buy" explains why we do what we do, notice what we notice, ignore what we ignore & buy what we buy. It tells why women won't linger in narrow aisles, why the Internet cannot replace shopping mails, how hardware stores are learning to adapt to women & how men are beginning to shop like women, how working women have altered the way supermarkets are laid out & why the person in charge at a branch bank sits farthest from the front door. "Why We Buy" amuses & instructs. It will change forever the way you look at stores & at yourself.

Эта удивительная книга сделала ее автора одним из величайших духовных учителей человечества в XX веке. В ней философ и психолог Виктор Франкл, прошедший нацистские лагеря смерти, открыл миллионам людей всего мира путь постижения смысла жизни.

Embark on a thrilling adventure with a veteran international ferry pilot as he navigates perilous circumstances, including fuel system malfunctions over the Atlantic and engine failures in thunderstorms. Kerry McCauley’s daring and insatiable quest for danger led him to put international smuggler and bank robber on his resume. From mishaps to catastrophes, McCauley's harrowing account will leave you on the edge of your seat, wondering how he survived it all. This is destined to be a true aviation classic.

Discover how Canada's Confederation was shaped by the pressures of the American Civil War in Blood and Daring. Historian John Boyko sheds light on Canada's deep connection to the war, from Canadians fighting in every major battle to supplying arms to the South. With engaging stories and new perspectives from previously untapped sources, Boyko explores how Canada's political climate created a more unified nation that successfully opposed American expansion. Blood and Daring offers a fascinating interpretation of history that will appeal to all readers interested in the North American context of the Civil War and Canada's identity.

Explore the history of Western businesses trying to sell their products in China during the late 1970s with "Beijing Jeep." This cautionary tale showcases the stormy romance between American business and Chinese communism through the experiences of American Motors and its operation in China. Follow the misjudged business climate, the Chinese's ability to outcapitalized the capitalists, and the larger-than-life joint venture that was Beijing Jeep. This updated version of the book, picked as one of Fortune Magazine's "75 Smartest Books We Know," is a must-read for those interested in China's economic history.

Discover the exciting story of America's power grid - how it came to be, where it is now, and how it must adapt for a cleaner energy future. The grid is a complex and quintessentially American artifact that mirrors our nation's history of expansion, bold vision, and improvisation. Drawing on cultural anthropology, this book explores the dynamic moments and stable ones, all while examining the new challenges that America's energy infrastructure now faces. With wit and insight, the author reveals how visionaries, bureaucrats, and communities must come together to tackle the grid's flaws and reimagine it for the twenty-first century.