Why We BuyThe Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Paco Underhill - 2000-06-02 (first published in 1999)
Discover the secrets behind our shopping habits with this eye-opening report on consumer culture. Based on extensive field research, this book delves into the struggle for control between retailers, marketers, and savvy shoppers in malls, department stores, and supermarkets across America. "A Sherlock Holmes for retailers," the author sheds light on the method behind our shopping madness.