Why We Buy
The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Paco Underhill
Discover the secrets behind our shopping habits with this eye-opening report on consumer culture. Based on extensive field research, this book delves into the struggle for control between retailers, marketers, and savvy shoppers in malls, department stores, and supermarkets across America. "A Sherlock Holmes for retailers," the author sheds light on the method behind our shopping madness.
Publish Date
2000-06-02T00:00:00.000Z
2000-06-02T00:00:00.000Z
first published in 1999
Goodreads Rating
3.89
ISBN
9780684849140
Recommendations
1
Recommendations
2022-08-28T16:37:06.000Z
Many of the better designed ones do. There’s a whole book about this kind of stuff called “Why We Buy: The Science of Shopping” and I highly recommend it. – source