Influencia. La psicología de la persuasión
Science and Practice (5th Edition)
Robert B. Cialdini
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Fecha de publicación
2006-12-26T00:00:00.000Z
2006-12-26T00:00:00.000Z
publicado por primera vez en 1984
Calificación de Goodreads
4.21
ISBN
9780062937650
Recomendaciones
22
Recomendaciones
2020-03-17T12:00:21.000Z
Meet Dr. @RobertCialdini is the “godfather of influence.” His book, Influence: The Psychology of Persuasion, is the guiding light for how I conduct business—and in many ways how I lives my life.
#remarkablepeople #podcast – fuente2020-02-25T11:03:01.000Z
@JackDickersons @AdHocAccount_ Great book. I just can’t recommend Cialdini’s other work as strongly so I left him out. – fuente100 percent of effective people seem to have read Influence. In fact, it’s one of those things that when I meet somebody and they’re operating at a pretty high level, if you mention this book, they’ve all read it. – fuente
2018-12-21T14:05:06.000Z
12 Books That Every Leader Should Read: Updated for 2018 -- via @work_matters:
- The Progress Principle
- Influence
- Quiet
- The Fearless Organization
- The Path Between the Seas – fuente2020-05-03T16:53:29.000Z
Great recommendations and I'd also add Influence in order to navigate the world with heightened awareness for how we're always being influenced/manipulated. – fuente2009-08-15T00:00:00.000Z
Classic book on the psychology of persuasion. I read it 15 years ago, thought about it ever since, and re-read it now. How to get a 700% improvement in volunteers. How to sell more by doubling your prices. How to make people feel they made a choice, when really you made it for them. – fuente2022-06-11T14:34:24.000Z
@barrettjoneill Brilliant books on #Nudge Theory and #BehavioralScience — by Nobel Prize-winning economist @R_Thaler and by @RobertCialdini
—>Nudge:
—>Pre-Suasion:
—>Influence:
—————
#neuroscience #DecisionScience #martech – fuente2022-04-03T12:11:36.000Z
Five books that have the potential to change your life:
1. The Compound Effect by Darren Hardy
2. The Slight Edge by Jeff Olsen
3. Atomic Habits by James Clear
4. Influence by Robert Cialdini
5. The Subtle Art of not Giving a F*ck by Mark Manson
What else? – fuente2015-11-10T00:00:00.000Z
Q. - What's your favourite business book you'd advise to young entrepreneurs and why?
M.L. -Some good ones from the "pure business" category: Zero to One, The Hard Thing About Hard Things, The Innovator's Dilemma, Good to Great, etc. Personally, I prefer less advice, more history. From my favorite business segment: Too Big To Fail, Ascent of Money, When Genius Failed, etc. Books on applied psychology (Influence, Predictably Irrational, etc) are another way to round out primarily technological education :) – fuente2020-01-06T17:03:24.000Z
@_KevinAGC Best book on writing persuasively: @ScottAdamsSays "Win Bigly" and @RobertCialdini "Influence". – fuente2021-04-10T12:29:09.000Z
@ykovzel @peteweishaupt You can do in school. Make it a series of projects with guidance and sharing in between. The best book on sales is Influence by Cialdini. But even after reading that you have to go out it into practice. – fuente2019-02-11T08:00:00.000Z
Influence was just the most mind-bending book you can imagine, because it essentially taught you always humans are flawed and influential and how, yes, computers are predictable. And you can deal with it. – fuente2019-02-08T17:34:12.000Z
My most recommended business books:
1. Rework - how to avoid making your work life miserable
2. Influence - how to avoid being manipulated – fuenteI love it because it was a very systematic and analytical approach to the most common ways that human being have been known to be influenced and persuaded to do something. – fuente
2023-03-02T14:14:33.000Z
@DeonOpperman1 Also, in the brilliant book, "Influence", the author emphasizes the profound importance of doing favors for people and leaving them with a sense of emotional debt to you. – fuente2018-05-21T16:17:44.000Z
I have assigned @RobertCialdini's Influence book in my Organizational Behavior class for over 25 years. When I talk with former students, they often report that they remember his influence tools best, still have the book, and still use it. What a classic! – fuente2019-06-17T04:10:49.000Z
90% of regrets and errors in life are errors of omission, not errors of commision. "Embarassment is a villain to be crushed." - Robert Cialdini in the great book Influence – fuente