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AuthorsMarc H. Rudov

Marc H. Rudov Books

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Be Unique or Be Ignored
The CEO's Guide to Branding
Marc H. Rudov - Nov 11, 2013
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Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of me-too competition. Most CEOs allow their companies to copy or resemble their competitors. If people don't "get" your company's brand -- its va...