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All Marketers are Liars

The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Seth Godin

Seth Godin’s three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?”  All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $...
Publish Date
2012
April 24
First Published in 2005
Goodreads rating
3.9
ISBN
9781591845331
Recommendations
1
Recommendations
I remember something that the author says in there which I never forgot, which is to make something people want to talk about.      source