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Choices, Values, and Frames

Daniel Kahneman

Choices, Values, and Frames presents an empirical and theoretical challenge to classical utility theory, offering prospect theory as an alternative framework. Extensions and applications to diverse economic phenomena and to studies of consumer behavior are discussed. The book also elaborates on framing effects and other demonstrations that preferen...
Publish Date
2000
September 25
Goodreads rating
4.18
ISBN
9780521627498
Recommendations
0