Designing Brand Identity
An Essential Guide for the Whole Branding Team
Alina Wheeler
Designing Brand Identity is the go-to resource for project managers, educators, and students looking to master the fundamentals of branding. This comprehensive guide includes sections on brand strategy, design execution, and governance, along with 50 case studies and over 700 illustrations. With over 100 branding subjects, tools, and diagrams, this book is the perfect reference for anyone looking to implement a successful brand system. Experts praise Designing Brand Identity as the ultimate guide for using design to impact people, culture, and business.