Designing for Behavior Change
Applying Psychology and Behavioral Economics
This guide teaches readers how to design products that promote behavior change, such as exercise or finance tools. Written by a design expert, the book outlines simple, iterative methods for identifying target audiences, extracting user stories, and developing effective interface design. Through the use of examples from popular products like Fitbit and Nest, readers will learn to create easy-to-use designs that encourage positive lifestyle changes.