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Designing for Behavior Change

Applying Psychology and Behavioral Economics

Stephen Wendel

A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals.Stephen We...
Publish Date
2013
December 10
Goodreads rating
4.16
ISBN
9781449367626
Recommendations
0