Escaping the Build Trap
How Effective Product Management Creates Real Value
Learn how to drive innovation and success in your company by adopting a culture of customer-centric practices with this practical guide. Author Melissa Perri provides a toolbox of product management principles that can be applied to any company, big or small, allowing product managers to find opportunities to solve customer problems and achieve business goals. Overcome roadblocks and build products that benefit both the business and the customer with the secrets to effective communication and collaboration within a company structure.