Search for books, people and lists
Read This Twice
HomePeopleBooksSonaLibrariesSign in
Fascinate book cover

Fascinate

How to Make Your Brand Impossible to Resist

Sally Hogshead

Discover the power of fascination and how it can influence behavior in this updated and revised guide by award-winning consultant Sally Hogshead. With insights from neurobiology, psychology, and evolutionary anthropology, learn how to make your messages, ideas, and products irresistible to consumers in our limited time and attention culture. Structured around the seven languages of fascination, explore how triggers like power, passion, and prestige can make your offerings more successful. A must-read for anyone looking to capture an audience and drive behavior.
Publish Date
2016-04-26T00:00:00.000Z
2016-04-26T00:00:00.000Z
Goodreads Rating
3.91
ISBN
9780062206480
Recommendations
1
Recommendations
2019-11-12T19:30:31.000Z
I’m asked all the time what books I suggest. These are the best of the best. Links to each book are here #marketing #entrepreneur      source