Inside the Tornado
Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)
Geoffrey A. Moore
This book by Geoffrey A. Moore offers insightful guidelines on how to successfully move products from early adopters to the mainstream market. Learn about the vital period after crossing the chasm, called the "tornado," and discover effective marketing strategies to reach and persuade mainstream customers. Inside the Tornado provides valuable information for marketers seeking to thrive in the fast-paced world of new product adoption.
Publish Date
2005-12-27T00:00:00.000Z
2005-12-27T00:00:00.000Z
first published in 1995
Goodreads Rating
3.97
ISBN
9780060745813
Categories
Recommendations
1
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