Inside the Tornado
Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)
by Geoffrey A. Moore
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.Once a product "crosses the chasm" it is faced with the "tornado," a make or b...