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Inside the Tornado

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)

by Geoffrey A. Moore

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.Once a product "crosses the chasm" it is faced with the "tornado," a make or b...
Publish Date
2005
December 27
Goodreads rating
3.96
ISBN
9780060745813
Tags
businessnonfictionentrepreneurship
Recommendations
1
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