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Invisible Influence

The Hidden Forces that Shape Behavior

Jonah Berger

Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make from what we buy, to the careers we choose, to what we eat in his latest New York Times bestseller that is a rare business book that s both informative and enough fun to take to the beach (Fortune.com). If you re like most pe...
Publish Date
2017
June 20
First Published in 2016
Goodreads rating
3.67
ISBN
9781476759739
Recommendations
1
Recommendations
Whether you want to influence others, make smarter decisions, or just better understand the mystery that is human behavior, this book will show you how. A terrific, insightful read.      source