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Marketing to PrimeTime Women

How to Attract, Convert, and Keep Boomer Big Spenders

Marti Barletta

New executive edition, with all of the insights in fewer pages. When the book PrimeTime Women, was first published in 2007 the oldest Baby Boomers had just turned 60, and the youngest Boomers were still in their mid-40s. Now ALL Boomer women are in the PrimeTime years, age 50–75. Collectively, they are the healthiest, wealthiest, most educated, ac...
Publish Date
2014
April 4
Goodreads rating
4
ISBN
9780985179571
Recommendations
1
Recommendations
Nov 27, 2020
@SueWoods FYI. Wonderful book. PrimeTime Women, by Martha Barletta.      source