Meatball Sundae

"Meatball Sundae" by bestselling author Seth Godin is a must-read for any marketer in today's world. Godin breaks down the fourteen new trends that should not be ignored, reminding us that shiny new tools don't always work for "boring" brands. Instead, he shows how companies like Blendtec, a thirty-year-old blender maker, have adapted brilliantly with their "Will it blend" videos that have reached millions. Godin reminds us that it's not just about having millions of viewers, but about having the right viewers who will spread the word about our products. This book explains what to do about the increasing power of stories, shorter attention spans, and the importance of reaching your target audience. While it's not easy, Godin makes a compelling argument for why it's worth the effort.