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Nuts!

Southwest Airlines' Crazy Recipe for Business and Personal Success

Kevin Freiberg

Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality management," ...
Publish Date
1998
February 17
First Published in 1995
Goodreads rating
3.91
ISBN
9780767901840
Recommendations
1
Recommendations
Dec 20, 2016
Sure. Many books on $LUV. And HBS Cases Must understand the culture.      source