Southwest Airlines' Crazy Recipe for Business and Personal Success
Discover the secrets behind Southwest Airlines' incredible success story in "Nuts!" by Kevin and Jackie Freiberg. This book explores how Herb Kelleher reinvented air travel 25 years ago with Southwest, turning a profit for 24 consecutive years and becoming the safest airline in the world. With unlimited access to inside documents and people at Southwest, "Nuts!" gives insight into the company's unique brand of business success and how to apply it to your own life and business.