Nuts!
Southwest Airlines' Crazy Recipe for Business and Personal Success
Kevin Freiberg
Discover the secrets behind Southwest Airlines' incredible success story in "Nuts!" by Kevin and Jackie Freiberg. This book explores how Herb Kelleher reinvented air travel 25 years ago with Southwest, turning a profit for 24 consecutive years and becoming the safest airline in the world. With unlimited access to inside documents and people at Southwest, "Nuts!" gives insight into the company's unique brand of business success and how to apply it to your own life and business.
Publish Date
1998-02-17T00:00:00.000Z
1998-02-17T00:00:00.000Z
first published in 1995
Goodreads Rating
3.94
ISBN
9780767901840
Categories
Recommendations
1
Recommendations
2016-12-20T22:09:03.000Z
Sure. Many books on $LUV. And HBS Cases Must understand the culture. – source