Pour Your Heart Into It

Discover the principles that turned a single Seattle coffee shop into a worldwide phenomenon with this insightful business book. The CEO of Starbucks shares the wisdom he gained from his quest to make great coffee part of the American experience. Learn how to turn passion into profit and maintain a commitment to product excellence and employee satisfaction. Ideal for marketers, managers, and aspiring entrepreneurs, this book chronicles the company that has changed our tastes, language, and the face of Main Street.