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PrimeTime Women

How to Win the Hearts, Minds, and Business of Boomer Big Spenders

Marti Barletta

Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is wielded by women ages 50-75. They are the healthiest, wealthiest, most educated, active, and influential generation of women in history. Marti Barlet...
Publish Date
2007
January 2
Goodreads rating
4.07
ISBN
9781419593307
Recommendations
1
Recommendations
Jul 06, 2020
@JenniferSertl @Relic_USA @Forbes See Martha Barletta’s book PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders.      source