PrimeTime Women
How to Win the Hearts, Minds, and Business of Boomer Big Spenders
Marti Barletta
Discover the power of the largest and wealthiest demographic: women aged 50-75. In PrimeTime Women[trademark], marketing expert Marti Barletta reveals the secrets of this active, educated, and influential generation. Learn how to tap into their spending power with never-before-published research and practical strategies. With insights from successful marketers, this comprehensive resource is your guide to targeting this prime demographic.
Publish Date
2007-01-02T00:00:00.000Z
2007-01-02T00:00:00.000Z
Goodreads Rating
4.07
ISBN
9781419593307
Recommendations
1
Recommendations
2020-07-06T20:45:11.000Z
@JenniferSertl @Relic_USA @Forbes See Martha Barletta’s book PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders. – source