StoryBranding 2.0

Transform your brand into a captivating story that resonates with customers and creates raving fans. StoryBranding 2.0 provides a step-by-step 6C's process to develop a groundbreaking brand identity that creates an emotional bond with customers. Drawing on the principles of story character development, this award-winning book offers easy-to-use tools and a one-page StoryBrief blueprint that identifies your brand's purpose. Learn from best-selling authors and gain insights that other branding books ignore. Become part of a movement driven by a universal value that will resonate with both prospects and employees.