Learn how to think strategically and develop effective leadership skills with this practical guide. With step-by-step instructions and thought-provoking questions, you'll gain a deeper understanding of your market, forecast the future of your organization, and write clear and concise strategic plans. This fully updated third edition includes new online material and a section on leadership and neuroscience, making it a must-have for managers and business students alike.

Strategic Thinking

A Step-by-step Approach to Strategy and Leadership

Simon Wootton, Terry Horne