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Subprime Attention Crisis

Advertising and the Time Bomb at the Heart of the Internet (FSG Originals x Logic)

Tim Hwang

From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising--the beating heart of the internet--is at risk of collapsing, and that its potential demise bear...
Publish Date
October 13
Goodreads rating
Dec 18, 2020
While I think Apple's privacy stance is good, I worry about the demonization of advertising in general. I think we underestimate how much of the weird/fun/independent internet thrived because of advertising's support. This book is amazing if you're interested in why this matters.      source