Business Strategy 3rd edition
Learn how to create a successful business strategy with this updated guide. From vision to implementation, discover how to make effective decisions, allocate resources, and stay nimble in the face of changing conditions. The author emphasizes that while the CEO and board set the overall direction of a company, it's the managers at all levels who turn the vision into action. Get insights into difficult choices like customer targeting and cost management, and learn why viewing strategy as an ongoing process is key to continued success.
First Published in 2003