
The End of Fashion
How Marketing Changed the Clothing Business Forever
Teri Agins
This book takes a hard-hitting look at how the fashion industry has changed, moving away from high-end designers to more mass-market appeal. The author, a Wall Street Journal reporter, covers all aspects of the industry, from manufacturing to image-making, and includes insider stories of industry greats like Donna Karan and Ralph Lauren. A must-read for any fashion enthusiast.
Publish Date
2000-08-22T00:00:00.000Z
2000-08-22T00:00:00.000Z
first published in 1999
Goodreads Rating
3.87
ISBN
9780060958206
Categories
Recommendations
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