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The One to One Future

Don Peppers

The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely revised and updated edition--with an all-new User's Guide--takes readers step-by-step through the late...
Publish Date
1993
January 1
Goodreads rating
3.93
ISBN
9780385485661
Recommendations
0