The Platform Delusion
Who Wins and Who Loses in the Age of Tech Titans
Jonathan A. Knee
A top investment banker and professor reveals the truth behind the world's most successful tech companies, including Facebook, Amazon, Apple, Netflix and Google. The key? It's not just network effects or a platform economy, but a combination of structural strengths, shrewd management, lax regulation, and even the myth of invincibility. In The Platform Delusion, readers will learn how to compete with these giants, as well as valuable insights into success for startups and existing businesses in the digital economy.