Observations on Intuitive Design
Jane Fulton Suri
"Thoughtless Acts?": A fascinating book by Jane Fulton Suri from IDEO, the global innovation and design firm, takes readers on a journey into the world of subconscious human behavior. With dozens of humorous snapshots, the book reveals how people unconsciously adapt to a world not tailored to their needs - from throwing a jacket over a chair back to claim a seat, to placing something in the teeth when all hands are full. This method of observation demonstrates a common-sense approach that can inspire designers and anyone involved in creative endeavors.